LeafprintCannabis brands
Spot the retail buyers already reading your site
Brands have two audiences: retailers who stock the product and consumers who ask for it. Leafprint gives you a view of both, starting with the accounts your sales team wants to reach.
The wholesale side
A buyer may research your brand long before answering a rep's email. Company ID shows you which businesses are visiting, and page activity shows what they looked at. A group that reads your wholesale and product pages deserves a different approach from one that only landed on a blog post.
Give your reps a short weekly list, not a raw feed, so they can focus on the accounts that matter most.
| Company | Pages viewed |
|---|---|
| Sample Retail Co. | Wholesale, Contact |
| Sample Holdings LLC | Pricing |
| Sample Distribution | About, Pricing |
The consumer side
Brands usually do not own the checkout, which makes it harder to know who your customers are. Your website may be one of the few places you meet them directly. Page activity shows which products and formats attract attention, and Traffic shows which content brings people in.
That is useful when deciding what to feature, what to give retailers as selling points, and where to place your next sponsorship. It can also show you which states are generating interest, as long as you remember that visits are not sales.
Keep the lines clear
Brands operate across retail partners and states, which adds complications. Selling in a state does not always mean you can advertise everywhere within it, and consumers on your site may live where your product is not legal. Keep your outreach limited to where it is allowed, and check age requirements on every channel.
Using data with retail partners
Aggregated insight is a good talking point. Telling a retailer that a product line is drawing interest from their area can support a stocking conversation. Be careful not to share personal data about individuals with partners unless your legal review and your privacy notice clearly allow it. Summaries usually do the job.
A workable starting routine
Install the pixel across your site, then update your privacy policy before turning it on. Ask sales for a list of target accounts and check it against Company ID each week. Ask marketing to review top pages monthly and report what they learned. Keep the process small enough that it keeps happening once the novelty wears off.
Read about Company ID for more detail on the limits of company matching, and how to evaluate a vendor if you are comparing options.
Common questions
Can we share what we learn with retailers?
Aggregated trends are the safer option, such as interest in a product line. Do not share personal data about individuals unless your legal review and privacy notice clearly permit it.
Does this show which consumers bought our product?
No. It shows activity on your own website. Sales through retailers happen elsewhere, so treat site interest as a signal and not as a sales figure.
What if visitors are in states where we do not sell?
They can still appear in your data. Limit outreach to markets where your product and your marketing are allowed, and check age requirements on each channel.
See it on your own traffic
We will walk through the portal, the pixel, and how consent works, then answer questions about your stores and systems.