LeafprintOrbit
Look beyond the people already on your site
Visitor Data tells you about people who came to you. Orbit is the area of the portal for consumer-intent audiences, which is a way of thinking about demand beyond your own traffic.
What Orbit is for
Your site only shows the people who already found you. Orbit gives you a separate place to work with audiences defined by consumer intent, so planning is not limited to who happened to visit last week.
Because availability can vary by account and market, we walk through what Orbit can do for your business during a demo, using your stores and your goals as the example.
How to think about intent
Intent data is an informed guess about what someone may want based on signals. It can make planning sharper, but it is not a statement of fact about any one person. A useful habit is to treat an audience as a starting point for testing. Try it, measure what happens, and keep what performs.
Also be thoughtful about the kind of signal involved. Cannabis touches on health, age, and legal status, and those are sensitive topics. Marketing that feels like it knows too much about someone can damage trust even when it is technically allowed.
Questions to ask before you use an audience
- Does it fit where you can legally operate? State rules on cannabis advertising differ. Confirm your audience, your channel, and your message fit the rules in your market.
- Is the audience of legal age? Cannabis marketing has strict rules about reaching minors. Check age requirements on every channel you use.
- Do you have the right consent for the channel? Permission rules vary by channel. Text messages in particular require written consent, and an audience does not supply it.
- How will you measure it? Decide what result counts as success before you start, so a test gives you a real answer.
How Orbit fits with the rest of the portal
Orbit looks outward. Visitor Data and Company ID look at your own site. Traffic shows you what actually arrives. Use them together: plan with an audience, run a campaign through your approved channels, and watch who shows up.
Getting the most from a demo
Bring a specific question, such as how to reach new shoppers near a new store, or how to reach people interested in a product category you stock. A concrete goal makes it easier to show whether Orbit fits, and easier for us to tell you if it does not.
Common questions
Is an Orbit audience a list I can text?
No. An audience does not provide consent for marketing texts. Text messages need written consent that meets the rules you operate under, whatever the source of the audience.
How do I find out whether Orbit fits my market?
Ask during a demo. We can walk through your stores, markets, and goals, and explain what is available for your account.
How should I evaluate an intent audience?
Run a small test with a clear success measure decided in advance. Intent data is a signal, so results are the real proof that an audience works for you.
See it on your own traffic
We will walk through the portal, the pixel, and how consent works, then answer questions about your stores and systems.