Company ID
See which businesses are looking at your site
Company ID focuses on organizations instead of individuals. It suits anyone selling to other businesses in cannabis, where one interested buyer can matter more than a thousand casual visits.
Built for selling to the trade
If you are a brand pitching dispensaries, a distributor, a packaging supplier, or a technology vendor, your site visitors are often employees of companies you would like to work with. Individual consumer data is rarely what you need there. You want to know that a retail group spent time on your wholesale page.
Company ID gives your sales team that signal, alongside the pages those visits touched.
| Company | Pages viewed |
|---|---|
| Sample Retail Co. | Wholesale, Contact |
| Sample Holdings LLC | Pricing |
| Sample Distribution | About, Pricing |
How sales teams use it
Start with a weekly look at the list. Sort out existing accounts and focus on names that are new to you or that have gone quiet. A prospect reading your pricing page is a different conversation from one who only saw your homepage, so use page activity to decide who gets attention first.
Then check timing. If an account you pitched months ago returns to your site, that is a natural moment for your rep to check in. You do not need to mention the visit. A simple note offering something useful usually lands better than telling someone you saw them on your website.
How marketing teams use it
Marketing can use the same list to judge whether campaigns reach the right businesses. If you sponsor a trade event and see visits from the retailers you were targeting, the sponsorship did its job. If your traffic grows but the company list looks nothing like your target accounts, that is useful too.
Limits worth knowing
Not every visit resolves to a company, and a company match does not tell you who at the business was looking unless a person match exists as well. Shared networks and remote workers can also make results less tidy. Use Company ID as a prompt for research and outreach, then confirm the details yourself before relying on them.
Business contact rules differ from consumer rules, but they are not absent. Email and text requirements can still apply when you contact people at a company, so run outreach through the same review as the rest of your marketing.
Related areas
Pair this with Traffic to see which channels bring business visitors, and webhooks to pass account activity to your sales tools. Brands should also read the cannabis brands use case.
Common questions
Who should use Company ID?
Anyone selling to other businesses in cannabis, such as brands, distributors, vendors, and agencies. Dispensaries selling to consumers will usually spend more time in Visitor Data.
Does Company ID show the person who visited?
It shows the company. A person appears only if the visit also matched a profile in Visitor Data, so the two views can tell different parts of the story.
Should my rep mention the visit?
Usually not. It tends to work better as a timing signal. Send something useful instead of telling a prospect that you noticed them on your website.
See it on your own traffic
We will walk through the portal, the pixel, and how consent works, then answer questions about your stores and systems.