Estimate your monthly cost

How to use this estimate

The math is simple: visitors multiplied by your match assumption gives you identified leads, and leads multiplied by the price gives you cost. Nothing you type here is sent anywhere. It all runs in your browser.

The important input is the one nobody can give you in advance. Match rates depend on your audience, your site, and what data providers hold. Run a low case and a high case, then ask whether the product would still make sense for you at the low end.

Compare the estimate to a result

A cost only means something next to what you expect in return. Ask what one good decision would be worth, such as dropping a sponsorship that does not reach local shoppers. If the yearly estimate looks small next to that, a test is easy to justify. If it looks large, start with a shorter period or a smaller part of your site.

Find your visitor number

Your web analytics tool will show monthly users. Use an average from a normal period, not your biggest promotional month. If your traffic swings with the season, run the numbers for both your slow and busy months.

When you are ready to check your estimate against the real thing, book a demo or read how pricing works.