LeafprintGlossary
Identity resolution terms in plain language
This field has a lot of jargon. These definitions explain what each term means, and in a few cases what it does not.
Identity resolution
Connecting signals, such as a website visit, to a profile of a person or company. It usually relies on matching against data held by third-party providers.
Visitor identification
A form of identity resolution focused on website traffic, where a pixel records a visit and the platform tries to connect it to a profile.
Pixel
A small piece of code on a web page that records activity and sends it to a platform. In Leafprint, it is the script you add from the Installation area.
Match
A connection between a visit and a profile held by a data provider. A match is an informed connection and can be incomplete or wrong, so verify anything important.
Match rate
The share of visits connected to a profile. It varies by site, audience, and provider data, so treat any single figure with caution, including your own early results.
Identified lead
A website visit matched to a profile. It tells you someone may be interested, and it does not mean they agreed to be contacted.
Data provider
A company that holds information about people or businesses and supplies it for matching.
Company identification
Connecting website visits to the business behind them. In Leafprint, these results appear in Company ID.
Intent data
Signals suggesting what a person or business may be interested in. In Leafprint, Orbit is the area for consumer-intent audiences.
Webhook
An automatic message one system sends to a web address when there is something to share. Leafprint can use webhooks to pass records to your systems.
First-party data
Information your business collects directly from people, such as loyalty signups or order history. A matched profile from a provider is not the same thing.
Prior express written consent
The written agreement generally needed before sending automated marketing texts in the United States. A matched phone number does not supply it. Ask counsel what applies to you.
Opt-out
A person's request to stop a certain use of their information or to stop receiving messages. Your business needs a way to receive and honor it.
Content security policy
A website setting listing which outside scripts and connections a browser may load. A strict policy can block a pixel until its address gets added.
Want these in context? Read how it works, or our introduction to identity resolution.
See it on your own traffic
We will walk through the portal, the pixel, and how consent works, then answer questions about your stores and systems.