LeafprintResources
Guides for cannabis teams
Straight answers about visitor identification, including the parts that sales pitches tend to skip.
Latest articles
What identity resolution means for a dispensary
A plain introduction: how it works, what it can tell a store, and where its limits are.
Learn moreA phone match is not SMS consent
Why matched numbers cannot go straight into a text program, and what to do instead.
Learn moreHow to evaluate a visitor identification vendor
The questions to ask, the claims to doubt, and how to run a fair test.
Learn moreWhat to do with identified visitors
Useful actions that need no risky outreach, for retail and for B2B teams.
Learn moreWhere to begin
New to this category? Start with the introduction, which explains how a pixel and data provider matching work and what a retailer can realistically learn. Then read the piece on SMS consent before anyone on your team plans outreach. It covers the most expensive mistake in this field, and it takes only a few minutes.
If you are comparing products, use the vendor guide as a checklist, including for us. If you already have data coming in, skip to the playbook for practical ideas that need no direct contact with anyone.
See it on your own traffic
We will walk through the portal, the pixel, and how consent works, then answer questions about your stores and systems.