LeafprintFAQ
Questions buyers ask us
Short answers here, with links if you want more detail. If your question is not covered, email us or bring it to a demo.
Using the data responsibly
Most of the serious questions we get are about what you can do with a match. Start with our compliance page. Then read what to do with identified visitors. If you are looking at several tools, our vendor guide lists the questions to ask each of them, including us.
Common questions
Who is Leafprint for?
Licensed cannabis businesses and the agencies that serve them, including dispensaries, multi-location operators, brands, and delivery services.
Who makes Leafprint?
Gold Standard Solutions, a cannabis retail marketing agency. The product name is Leafprint by The Gold Standard.
What does the pixel record?
Activity on your site, such as pages viewed, clicks, scrolling, video plays, form submissions, text copied, referring source, IP address, device, browser, approximate location, and time zone.
What information can a match include?
It can include a name, email addresses, phone numbers, age range, job title, company, and location, depending on what data providers hold. Not all fields appear on every profile.
How much does it cost?
Leafprint is $0.25 per identified lead. We confirm the terms for your account during a demo, and you can estimate your spending in the calculator.
What match rate should I expect?
We do not quote one. It varies by site and audience. The best way to find out is to measure it on your own traffic for a defined period.
Can I use it if I am not a Gold Standard client?
Yes. You can use the software on its own, or combine it with our agency services if you want that help.
How do I log in?
Existing customers can log in through the portal link at the top of this site.
How do I contact you?
Email hello@goldstandrd.com or use the demo request form.
See it on your own traffic
We will walk through the portal, the pixel, and how consent works, then answer questions about your stores and systems.